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Brokerage Generates 300+ Leads Monthly

How a real estate brokerage automated lead generation and increased qualified leads by 400%.

Company Profile​

  • Industry: Real estate brokerage
  • Market: Austin, Texas
  • Agents: 25 agents
  • Specialization: Residential sales

The Challenge​

The brokerage was relying on Zillow and Realtor.com paid leads, costing $50-100 per lead with low conversion rates. Agents spent hours manually searching for FSBOs and expired listings.

Key Problems​

  • Expensive lead sources: $50-100 per lead
  • Low conversion rates: 2-3% from paid leads
  • Manual prospecting taking 10+ hours per agent weekly
  • Missing opportunities: New listings and price reductions
  • No systematic lead qualification process

The Solution​

Built automated lead generation system using PropAPIS to identify motivated sellers and new opportunities.

Implementation​

Automated monitoring for:

  • New listings within 24 hours
  • Price reductions greater than 5%
  • Properties with 60+ days on market
  • Expired listings
  • High equity homeowners

Lead Generation System​

from propapis import PropAPIS

api = PropAPIS(api_key='api_key')

# Find motivated sellers
def find_motivated_sellers(location):
    leads = []

    # Price reductions
    reduced = api.platforms.zillow.search_listings(
        location=location,
        price_reduced=True,
        price_reduced_days=30,
        status='active'
    )
    leads.extend(reduced)

    # Long days on market
    stale = api.platforms.zillow.search_listings(
        location=location,
        days_on_market_min=60,
        status='active'
    )
    leads.extend(stale)

    return leads

# Run daily
leads = find_motivated_sellers('Austin, TX')
print(f"Found {len(leads)} potential leads")

for lead in leads:
    # Send to CRM with agent assignment
    assign_to_agent(lead)

Results​

Lead Generation Impact​

  • Monthly Leads: Increased from 75 to 300+ (400% increase)
  • Cost per Lead: Reduced from $75 to $5 (93% reduction)
  • Lead Quality: 8% conversion rate vs 2% previously
  • Agent Time Saved: 200+ hours monthly across team
  • Revenue Impact: $480K additional closed volume annually

Financial Impact​

  • Lead Cost Savings: $21K monthly ($252K annually)
  • Additional Revenue: $480K annually from better leads
  • PropAPIS Cost: $299 monthly ($3,588 annually)
  • Net Benefit: $728K annually
  • ROI: 20,000%

System Features​

Automated Daily Reports​

Agents receive morning email with:

  • New listings in their territory
  • Price reductions
  • Properties hitting 60 days on market
  • Expired listings from previous day

CRM Integration​

Automatic lead import to brokerage CRM with:

  • Property details
  • Contact information
  • Motivation indicators
  • Suggested approach

Lead Scoring​

Automated scoring based on:

  • Days on market
  • Price reduction amount
  • Property characteristics
  • Market conditions

Key Learnings​

What Worked​

  • Price reduction alerts had highest conversion rate
  • 60+ DOM properties were highly motivated
  • Morning daily digest kept agents proactive
  • Automated lead scoring improved agent efficiency

Best Practices​

  • Set clear lead criteria before automation
  • Integrate with existing CRM workflow
  • Provide context to agents with motivation indicators
  • Track conversion rates by lead source

Testimonial​

"PropAPIS transformed our lead generation. We went from buying expensive Zillow leads to generating 300+ qualified leads monthly for $299. Our agents love the daily morning digest."

— Broker/Owner

Implementation Timeline​

  • Week 1: API integration and CRM connection
  • Week 2: Built lead generation scripts
  • Week 3: Set up daily automation and email reports
  • Week 4: Agent training and full rollout
  • Month 2: 300+ leads per month achieved
  • Month 3: 8% conversion rate confirmed

Get Started​

Ready to automate your lead generation? See our API Documentation.

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