Try DemoGitHubPyPIContact
Skip to main content

Research Firm Expands to 100+ Markets

How a research firm scaled market coverage 10x while reducing data costs by 60%.

Company Profile​

  • Industry: Real estate market research
  • Products: Market reports and analytics subscriptions
  • Clients: Institutional investors and brokerages
  • Team Size: 6 analysts

The Challenge​

The firm provided market analysis for 10 major metros, spending $8K monthly on data subscriptions. Clients demanded coverage of 100+ markets, requiring 10x data budget increase.

Key Problems​

  • Data costs: $8K monthly for 10 markets only
  • Expansion to 100 markets would cost $80K monthly
  • Manual data collection taking 120 hours monthly
  • Limited historical data access
  • Inconsistent data formats across sources

The Solution​

Replaced multiple data subscriptions with PropAPIS single-source access to 100+ US markets.

Implementation​

Built market analysis system:

  • Automated data collection for 100+ markets
  • Standardized data format across all markets
  • Historical trend analysis
  • Automated report generation
  • Client dashboard with real-time updates

Market Analysis System​

from propapis import PropAPIS

api = PropAPIS(api_key='api_key')

# Analyze 100+ markets
markets = load_target_markets()  # 100+ metro areas

def generate_market_report(market):
    # Get market statistics
    data = api.platforms.zillow.get_market_trends(location=market)

    # Calculate additional metrics
    market_health = calculate_health_score(data)
    investment_score = calculate_investment_score(data)

    report = {
        'market': market,
        'median_price': data.median_price,
        'yoy_change': data.yoy_change,
        'active_listings': data.active_count,
        'months_supply': data.months_supply,
        'health_score': market_health,
        'investment_score': investment_score
    }

    return report

# Generate reports for all markets
for market in markets:
    report = generate_market_report(market)
    publish_to_client_portal(report)

Results​

Market Coverage​

  • Markets Covered: Expanded from 10 to 100+ (10x increase)
  • Data Cost: Reduced from $8K to $3K monthly (60% reduction)
  • Time Saved: 100 hours monthly on data collection
  • Data Quality: Consistent format across all markets
  • Historical Data: 10+ years access for trend analysis

Business Impact​

  • New Clients: 45 additional clients in 12 months
  • Revenue Growth: $540K additional annual revenue
  • Profit Margin: Improved from 40% to 65%
  • Market Position: Became largest coverage provider
  • Competitive Advantage: 10x more markets than competitors

Client Impact​

  • More comprehensive market insights
  • Access to secondary and tertiary markets
  • Real-time data updates
  • Better investment decision support

Product Features​

Market Rankings​

Rank 100+ markets by:

  • Price growth
  • Investment potential
  • Market health
  • Risk factors

Comparative Analysis​

Side-by-side comparison of:

  • Multiple markets
  • Historical trends
  • Supply and demand dynamics

Custom Reports​

Automated generation of:

  • Monthly market updates
  • Quarterly trend analysis
  • Custom client research

Client Dashboard​

Self-service portal with:

  • Real-time market data
  • Custom market alerts
  • Export capabilities

Key Learnings​

What Worked​

  • Standardized data format simplified analysis
  • Automation enabled 10x scale without hiring
  • Real-time updates became key differentiator
  • Broader coverage attracted larger clients

Best Practices​

  • Focus on analysis and insights, not data collection
  • Standardize data processing for scale
  • Automate routine report generation
  • Provide self-service tools for clients

Testimonial​

"PropAPIS enabled us to expand from 10 to 100+ markets while cutting data costs by 60%. We became the go-to provider for comprehensive market intelligence."

— Research Director

Implementation Timeline​

  • Week 1: API integration and data mapping
  • Week 2: Built market analysis scripts
  • Week 3-4: Developed client dashboard
  • Week 5: Migration from old data sources
  • Week 6: Launch of expanded coverage
  • Month 3: 100+ markets fully operational

Client Testimonial​

"Their expanded market coverage helped us identify investment opportunities in secondary markets we previously overlooked. The ROI has been exceptional."

— Institutional Investor Client

Get Started​

Building market research products? See our API Documentation.

Last updated on